Sticking a pink ribbon on it doesn’t excuse "Booberday"

I missed out on the Booberday fiasco that attacked G+ this weekend, and, as much as I appreciate boobs, I don’t care much for what Booberday became, as opposed to what it was supposedly meant to be. Moreover, the hastily created site only exacerbates the issue with their particular image choice. Sticking a pink ribbon on a woman with her boobs lovingly pressed up against the wall doesn’t quite do the job. [ETA: I see the image has changed, but the links to breast cancer sites remain.]

Others offer different reasons for why Booberday was inappropriate, but I’ll remain focused on the excuse that was given.

The SCAR Project

It’s easy to say “relax, we were just having fun,” but I think breast cancer specifically and cancer in general have touched enough of us to realize it’s not a “relax, we were just having fun” kind of subject, especially when the images that ended up spamming G+ had very little to do with cancer awareness, despite claims otherwise.

Like I said, I like boobs, but I also appreciate some level of maturity and even honesty on G+. So don’t make excuses.

Don’t pretend that your cleavage posting was in honour of breast cancer. If you cared so much, these are the boobs you’d have been posting.

Although Jay began shooting The SCAR Project primarily as an awareness raising campaign, he was not prepared for something much more immediate . . . and beautiful: “For these young women, having their portrait taken seems to represent their personal victory over this terrifying disease. It helps them reclaim their femininity, their sexuality, identity and power after having been robbed of such an important part of it. Through these simple pictures, they seem to gain some acceptance of what has happened to them and the strength to move forward with pride.”

Further reading:


3 thoughts on “Sticking a pink ribbon on it doesn’t excuse "Booberday"

  1. The creation timeline of is irrelevant considering (A) it's what appears when you google “booberday” and (B) it directly references the weekend's events, thereby exacerbating the issue, as noted.

    Also, the link you've provided only reiterates the point I'm making since (A) it includes a link to a cancer-unrelated image of breasts, and (B) is the only post, among 9 other booberday specific one on that profile, that bothers to mention cancer support.

    That's wonderful if John Fanavans actually did follow through with his donation, but it doesn't excuse the actions – which still continued after that post.


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